signage

Zac Latham

About Zac Latham

Zac Latham is co-owner of Xtreme Shopfitting and Joinery and has been a shopfitter for more than 30 years. He has a vast array of knowledge and experience in manufacturing fitouts that increase customers and revenue.

6 costly shopfitting mistakes you don’t want to make

6 costly shopfitting mistakes you don’t want to make

One of the most important things you will do as a store owner is fitting out your store. It goes without saying that the quality of your goods is priority, but equally as important is the way you display those goods and the way you get your customers to interact with your brand. I have seen some dis...
Combat online shopping with a great fit out

Combat online shopping with a great fit out

Do you own a brick and mortar store in today’s world of online shopping? If you do, I’m sure that you’re facing a tough time. Online shopping has revolutionised the way business is conducted and many retailers have taken a huge hit. The latest Nielsen consumer report states that clothing, shoe...
How your shop signage can turn lookers into buyers!

How your shop signage can turn lookers into buyers!

Of many aspects of a retail store, shop signage is something that you must pay particular attention to. The first thing that passers-by notice about your shop is the signage. If your signage is professionally made, interesting and appealing, onlookers may get enticed enough to enter your store. Some...
3 reasons why you need a good shop front

3 reasons why you need a good shop front

As a retailer, you need to do everything you can to remain competitive. While there are many ways to approach this, one thing is for sure – you need to invest in a good shop front. A shop front can make-or-break a business and it is an investment you must definitely consider. If you’re in the pr...
6 mistakes to avoid in your retail shop fit out

6 mistakes to avoid in your retail shop fit out

Do you own a retail shop or are you looking to create one? One of the most important aspects of your retail store will be the fit out. Too often, retailers focus solely on their products and service quality, failing to apply adequate attention to their retail shop fit out. Invariably, such retailers...
The Importance of Shop Front Signs

The Importance of Shop Front Signs

One of the biggest challenges of business owners is how to entice customers to come into their shops and make a purchase. The answer may seem to be quite clear: come up with a shop front sign that’s able to accomplish such a task. I’ve been in the shopfitting and joinery business for many years....

Things to consider when planning your shop front

As a shop owner, you need to understand that the overall appearance of your shop front is the most important element to having a successful business. It is crucial to ensure that your shop front is attractive and incredibly inviting as this may be the only tool you have to entice potential customers...