How important is a good retail design? A brand has the potential of increasing its sales by as much as 40% when it focuses on the environment of its showroom or business space.
Good retail design makes your brand distinguishable from the others. It makes your products more relatable to the needs or preferences of customers and most of all; it makes everything about your business, from the brand to your product, more desirable.
Xtreme Shopfitting & Joinery are experienced shop fitters that specialise in one of the basic but very important elements of a better retail space: shop fitting. Today we’ll show you just how significant shop fitters are as far as increasing sales revenue is concerned.
We hear all too often: never judge a book by its cover. In reality, we form an opinion within the first few minutes of our experience or interaction with something or someone, and that opinion usually sticks until another situation creates a much bigger impact on us. Simply put, it’s the first impressions that always last.
It doesn’t matter if you’re a hole in the wall store or located in the chicest retail neighbourhood in Sydney or Melbourne. One thing’s for sure; you need to make a good strong lasting impression the moment your customers see set eyes on your store.
Shop fitters ensure everything is accounted for, from the doors to the lighting system, as well as from the biggest accessory like cool furniture to the smallest one, like a door handle. These may seem to be non-essential items to you, but believe me, they’re more than enough to capture the attention of your customers and end encourage them to recommend your store to their friends or share on their social media networks.
Effective floor plan
The overall layout of the store depends on a number of factors:
- Predicted number of customers, especially during peak hours and seasons
- Number of staff members
- Retail space floor area size
- Types of fittings, furniture and fixtures
- Products sold
While you can find many floor plans and layouts online, remember, the goal is to make yours as unique and brand centric as possible.
Shop fitters, such as those here at Xtreme Shopfitting & Joinery, can help you a great deal when it comes to creating not only an effective floor plan, but one that makes your business stand out from the crowd. First, begin by having a 3D model created of your shop by a designer using the data mentioned above. Depending on the Shop fitters you choose to complete the project, you can even request a virtual simulation to see the flow of your customers and staff as they walk around the store. This step is important because:
- It shows you if your floor design is conducive for several minutes of shopping and high foot traffic.
- It assures you that your store is safe for both customers and staff (e.g., they won’t be bumping in to furniture and racks, or even each other).
- It shows you the best position to place furniture and fixtures, as well as fittings and lighting.
- It improves your process workflow. Part of providing a good customer experience is for the customer to know they can shop without hassle.
Attractive display cases
As a store owner, you have one goal as soon as someone walks into your store: convert them into a customer. Thus, you should take all efforts to ensure that you capture their attention and motivate them to buy. One way to help increase your conversions is to make sure your shop fitter includes attractive display cases and cabinets that compliment the brand you’re promoting.
Attractive display cases have been used by big brands for a long time now:
- IKEA use white-coloured shelves to allow their coloured products to really stand out.
- Louis Vuitton shelves are not only made from clear glass, but they also have accent lights so customers can see and admire the remarkable details and fine materials used in creating these luxury bags.
Bear in mind that before a customer can feel, touch, hear or fully experience any product, they must first be able to clearly see it. If you fail to impress using this sensory stimulus, then you fail in all the others.
One of the common reasons a store fails is because not enough attention is given to the colour schemes it employs in the shop fitting process. The right colours can not only give the illusion of more space, but also create a positive and fun energy that further inspires people to buy. It can even help in the overall psyche and mood of both the customers and the staff. For example, restaurants should avoid green as it often controls appetite. Rather, they should go for red as it encourages impulse eating.
Shop fitters do more than just making your retail space beautiful— they help you create a good and the RIGHT impression, help you build a recognisable brand and the finished product will lead towards creating a reliable reputation for your products in the market.
As shop fitters, we are all for customisation. We understand that every business should have the opportunity to shine. Thus, we make sure that our able team is available to help you every step of the way, including the retail layout planning, procurement of fittings and furniture, adding of architectural joinery, budget and costing along with construction management.
At Xtreme Shopfitting & Joinery, our shop fitters stay true to their commitment: we are there from conception to completion. We strive to not only produce great looking retail fitouts, but fitouts that will increase your sales and revenue; after all, your success is our success!
Servicing the eastern seaboard, we are located on the Gold Coast and have many years’ experience in retail shop fitting. For a free quote, call and speak with one of our shop fitters today on (07) 5564 7525 or send us an e-mail at [email protected].