A new retail shop fit out is one of the simplest and most effective ways to increase sales. However, many retailers argue that they do not get the returns they hoped for after shelling out thousands on a new fit out. If this sounds anything like you, then don’t fret – you can still maximise your current fit out.
As a professional shopfitter, I have been fitting out retail shops across Australia for more than 30 years. And in this time, I’ve seen thousands of fit outs by hundreds of different shop fitting companies. However, in even the best of fit outs, there is always room for small improvements.
In this article, I will compile a brief guide to help maximise your current retail store fit out. This guide will help you acquire more customers and make more sales – all without having to change your store or hire professionals.
Are you ready to make more money? I bet you’re excited, so listen up!
Choosing a great storefront design
Although it’s easy to get carried away with the interior of your retail shops fit out, it’s just as important to pay attention to the storefront design.
Furthermore, a successful storefront must include a window display. Why? Because as the first thing a customer notices about a store, a window display allows potential customers to decide whether or not they will enter a store.
As a retailer, your window displays need to work for you or you’ll be missing out on lots of potential customers.
If you fear that your window displays aren’t really working out for you, let me help you out.
There are a few simple rules associated with widow displays. Follow them and you’ll soon see more people drawn to your store. I’ve seen these techniques working for several clients that I have worked with personally.
- Design your window displays to be large, with good height and depth. The more space you have, the more you can play with your displays.
- Keep your window displays simple, but interesting enough to captivate onlookers.
- Consider alternate use of bold loud colours and softer colours to draw attention to feature products.
- Stagnancy is a big reason why some window displays don’t work. Regardless of how wonderful a display may be, if it is not changed frequently enough, it will soon lose its charm. Therefore, change your window displays once every month or each fortnight.
- Try and create window displays based on themes. Themes may include the usual festive and seasonal holidays and other specials.
- Be creative and come up with special sales and offers to promote as themes in your displays.
All in all, your window display should feature one main highlighted product, with related products alongside. Make sure to showcase your best items. Customers will see your best, want it immediately and end up entering your store.
Improving the layout of your retail store
Now that you’re storefront is at a professional level, let’s move inside your store and look at the layout.
Optimising a store’s layout is very important aspect of any retail stop fit out. Even the worst looking fit out can be made to look ‘acceptable’ simply by improving its layout.
A well optimised store layout will improve operational efficiency, meaning employees can perform their duties easier and faster, while customers can move about more comfortably. Ultimately, this increase in efficiency will automatically drive more sales.
However, it’s not as simple as it sounds. Improving the layout isn’t a matter of ensuring a store is well organised and tidy! Retail is incredibly tough, so you’ll need to do much more to achieve business growth.
But before you go touching your layout, first take a look at your competitors. By studying your competition, you’ll get an idea of which layouts work and which don’t.
This tactic was successfully made famous by Sam Walton, the founder of Walmart when he adopted the centralised checkout model. Here in Australia, you’ll find centralised checkouts most commonly in the new Kmart fit outs.
To help you with this important process, I’ll let you in on some insider tricks that I use in the layouts of my retail shop fit outs.
- Design your customer pathway to be counter clockwise
- Arrange your merchandise strategically along the path
- Get your customers attention right at the entrance of your store
- Be smart with your product placement
- Encourage customers to look towards their right
- Make use of angling
These techniques are proven to draw a customer’s attention and push them towards making a purchase.
Now, don’t fret if you have limited space to work with as there are layouts that will work for you. These include straight, diagonal, angular, geometric and mixed layouts. These space saving layouts will allow you to get the most even out of a small space. Try one of the above, or if you need help, an experienced shop fitter can easily install any of these space saving layouts to help you get more out of your current fit out.
Using visual merchandising
With the storefront and layout sorted, we can move onto looking at the visual merchandising of your retail shop.
Visual merchandising is key to retail success. Unfortunately, when retail shop fit outs are not designed with visual merchandising in mind, businesses suffer.
But don’t worry – it’s never too late. You can still make the most of visual merchandising. All you need to do is to ensure that your displays and stands are in accordance with your layout.
Below are some tips to help you out with this.
- Be sure to display merchandise in an aesthetically pleasing manner, while also engaging customers.
- Promote or highlight trendy, attractive and profitable products to lure customers into making a purchase.
- Make sure that all shelves are accessible.
- Make it easy for customers to see as well as touch products.
So now, go ahead, rearrange your countertops, display stands and racks. Get creative and think out of the box with visual merchandising. Just remember to design around your new layout.
These handy little tips that I have mentioned above can certainly help you get more out of your retail fit outs. However, if you want to maximise your revenue, you should invest in professional shopfitters.
Expert shopfitters, such as us at Xtreme Shopfitting & Joinery have carried out hundreds of retail shop fit outs. We know just how to create great storefront designs, optimise store layouts and make the best use of visual merchandising.
We also work closely with our clients and designers to make every fit out a success. We’ve worked with retailers of all sizes and know what works and what doesn’t. By choosing to work with us, you are sure to get the most out of your fit out and maximise your revenue.
A well designed retail shop fit out can definitely boost a store’s sales revenue. However, it is also possible to make more revenue out of a poorly designed fit out. Creating a great storefront design, optimising a store’s layout and using visual merchandising properly can work wonders even for poor fit outs. Best of all, you can implement these simple tips on your own – without any professional help!
However, if you feel like there’s too much to be done, then you should look for professional help. Professional shop fitters can create a new fit out in no time at all!
To hire the best shop fitters in Australia, look no further than Xtreme Shopfitting & Joinery. Work with us and your retail shop fit outs will maximise your revenue.
Give us a call at 07 5564 7525 to speak with one of our experts. Talk to us today!