I was browsing through sample shop fittings in Sydney the other day and I couldn’t help but see how crucial it is for shop owners to find the right fittings for their shop. In fact, I always stress on spending ample time on the planning before any work is started on any of our projects, especially when it involves first-time clients, and particularly those who are still trying to get the feel of their businesses. Planning is essential for a successful shop fitting!
Once you’ve completed your planning, it’s time to start choosing your shop fittings, but choosing the right shop fittings for your Sydney business is crucial. To help you understand the importance of getting this right, here are a few things to consider:
Your shop fittings will determine your customer flow
Have you ever been to a clothing store which looks impressive as an art form but just doesn’t make you want to buy their clothes? The birth of concept stores, especially when we’re talking about shop fittings in Sydney, has given birth to expensive shop fittings which alienate more than welcome target consumers. In other words, these changes are so strange that instead of being customer-centric they’re more of a realisation of the advertiser’s dream. Sometimes, the dream works, but other times, the dream is just too troubling for the average consumer to appreciate or understand. I like to suggest customers stick to the KISS formula – Keep It Simple, Stupid!
Your shop fittings will either weaken or strengthen your branding efforts
Branding is very important in any business. It creates recall. It makes people see a symbol and associate it with your store even if you’re not putting any effort to call their attention to your product. Business owners spend millions just trying to create an effective ad campaign that would strengthen their branding efforts. Branding efforts, if done properly, can create trust between customer and shop owner. Your shop fittings are perfect venues for further branding. However, if you don’t manipulate them well enough, they can weaken your former efforts because they can either inefficiently add a symbol, or colour, or not match your company’s image at all. This often happens when the interior designer’s personal preferences are followed, instead of the brand colours and/or company image. Here at Xtreme Shopfitting & Joinery, we put a lot of premium on our project’s capability to strengthen brands. Our fitters are market-driven, so you can be assured that we’ll follow through with what our clients want for their shops.
Some shop fittings are flimsy
Imagine this. A customer walks in to grab a shirt in one of your upper shelves. Suddenly, the shelf falls. You found affordable shop fittings in Sydney, but went for price over quality. The backlight is damaged and the smell of electricity overwhelms the rest of your store, making other customers run to the exit. Not only do you have to pay for the renovation of the damaged display. You’ve also lost potential sales for the day. If you choose the wrong materials, and the wrong company to complete your shop fittings in Sydney, you’re bound to lose a lot of money. Go for quality materials and quality work.
For quality shop fittings in Sydney, Choose Xtreme Shopfitting & Joinery
When it comes to quality shop fittings in Sydney, we; Xtreme Shopfitting & Joinery are your best choice. We work collectively with Sydney shop owners to produce effective fitouts that not only look great, but also increase their bottom line, and for business large and small, that’s really the only thing that matters. Don’t entrust your shop to amateurs. Visit our website to view our shop fitting portfolio or get in touch with us. You can also call us on 07 5564 7525 for estimates, consultations, and bookings. We’ll be more than happy to assist you.