Sooner or later, as a retailer you will face the question of how to turn your store into a customer honeypot. At first, the main issue will be how to attract new customers, then how to keep them and ensure that they keep coming back.
For shop fitters in Brisbane, this is a valid concern. Brisbane is a commercial city with lots of stores and shopping options for customers.
If you have been concerned about attracting more customers to your store, then read on as I share practical tips to help you on that score.
Court the customers in your store
Using the word ‘court’ might sound a tad bit strange, but there often needs to be a bit of courting to form a long term relationship, which is what you want with your customers. So for those who do come into your shop, be nice and helpful. Don’t stampede them or appear over eager. Instead, engage with them, be polite and friendly. Make gentle suggestions and go the extra mile as you serve.
Put up a sign outside
Shop fitters in Brisbane are familiar with the power of a sign or a special offer, which is why your shop fitter will no doubt encourage you to utilise signage to your advantage. Stick it just outside your door so that passing customers can see it. You can also try a sale banner where a sandwich board isn’t feasible.
Boredom is a good thing
Really it is. Particularly if there’s bad weather outside. Social media is a good way to draw the attention of those who are bored and searching for something to do. This is a great opportunity to offer a rainy day sale or a snow day sale. This is not about making light of life-threatening situations (like a Tsunami). That will only backfire, so be sensitive.
Keep a tidy store
Nothing is more frustrating than stepping into a store and spending hours searching for an item through the clutter. If you have any amount of clutter in your store, you will likely lose customers and those who do come in are not likely to return. If you have a small store with limited space, it takes creativity and planning to make sure that your store is always tidy and uncluttered.
A lot of this will depend on the Brisbane shop fitter you choose. Make sure the display areas are not overcrowded, use specially lit shelves of spotlights to get more eyes on your displays and minimise clutter with cleverly installed displays.
Create a Pop-up Store
Pop-up stores are taking off all over the world and in turn, they are slowly putting a dent on older retail stores. The concept of the pop-up store is not new and is in fact, decades old. A pop-up store is basically finding an engaging and fun way to sell your wares outside the traditional store space. So you could set up your store in a yoga studio, a cafe or even in a larger shopping centre.
Be creative in your venue; choose a high traffic area but one where you do not have to pay a lot of money to use. Pop-up stores only have a short lease but since customers are continually searching for new experiences, it’s a great way to give your old customers something fun to look forward to – while of course, drawing in new customers too.
Engage in technology
Using technology to engage and enhance value is a great way to get more people into your store and turn them into repeat customers. There are several ways that Brisbane shop fitters can help your store engage in technology. In fact some stores are already making use of technology by installing smart mirrors that feature RFID technology. With this technology, customers see what an outfit looks like in a different colour from the comfort of the changing room.
I recently came across an article on Insider Retail Australia that spotlights the huge LED screen developed by the Queensland University of Technology and Corporate Initiatives (CI). The screen will make it easy for a large scale interactive experience where several participants can interact with the giant screen at the same time. It is this sort of technology that will serve as a huge attraction to customers, and is a great way to turn your store into a customer honeypot!
In-store retail is at an all-time low; however there are still those customers that prefer to visit a store to make a purchase. If you really want to make your store attractive to customers, I’ve provided a few winning tips. These include courting your customers, putting up signs outside your store, appealing to your customer’s boredom, keeping your store tidy, creating a pop-up store and engaging in technology.
All these will only come together if your store is properly set up in the first place, which means that you need to work with great shop fitters. For the best shop fitters in Brisbane contact Xtreme Shopfitting & Joinery.